What is Portfolio Management Service - Types and Benefits

by Alina Khan

Published On Aug. 8, 2023

In this article

Investment, be it at the starting point of a career or nearing retirement age, is a universal desire, driven by a need to grow our wealth and secure financial stability. Yet, the process of investing is fraught with complexities and risks, particularly for those new to the field. Novice investors often find themselves in a quandary, unable to evaluate the risks associated with various investment profiles. Lack of knowledge and time often leads to poor investment choices, causing financial losses. The market's unpredictable nature further fuels fear and reluctance, preventing potential investors from taking the leap. In such a landscape, what is the path forward for those seeking to invest their hard-earned money wisely? The answer lies in Portfolio Management Services (PMS).

The current market offers a plethora of investment avenues, from mutual funds to direct equities, fixed deposits, the stock market, and more. Each of these options offers potential returns but also comes with its own set of risks. The crucial aspect lies in choosing the investment most aligned with individual risk tolerance, financial goals, and long-term strategies.

In the intricate world of financial management, where investment options grow increasingly complex, Portfolio Management Services (PMS) have emerged as vital tools. PMS offers a structured approach, tailoring investments to individual goals and risk appetites. This article explores Portfolio Management Services, covering types, benefits, objectives, and key considerations in choosing a provider. We'll spotlight "Wright Research," a leading PMS provider in India, and conclude with an overview.

What is Portfolio Management Services

India's stock market ecosystem has witnessed a direct equity investment boom over the years. Millions of investors manage their equities portfolios through Demat accounts, with large publicly traded firms having millions of owners. While brokers offer equities research, advisory services, and operational platforms, investors must often play an active role in making investment decisions, sharing responsibility for outcomes with service providers. Portfolios of such investors may comprise various assets like stocks, commodities, fixed-income instruments, gold, and real estate. Each asset carries unique risks, and understanding these risks requires expertise and market acumen. Professionally managed portfolios offer a more refined approach, holding portfolio managers accountable for investment decisions. Managed for a fee, these portfolios give investors access to everything from research and investing to operations, providing a streamlined, expert-guided investment journey. So, what is portfolio management service (PMS)?

Portfolio Management Service (PMS) refers to a professional financial service where experienced fund managers or experts manage an investment portfolio on behalf of individual investors or institutions. PMS provides tailor-made investment strategies, designed to achieve financial goals with the desired risk levels. It entails a diversified approach and includes a blend of assets like stocks, commodities, fixed income, real estate, and cash.

What are the key characteristics of PMS?

Portfolio management service is designed to optimize the investor's returns while considering their financial goals, risk tolerance, and investment horizon. PMS offers a tailored and diversified approach to investing, aiming to achieve better results than conventional investment methods. It involves the active management of a mix of assets, including stocks, bonds, mutual funds, and other securities, to create a well-balanced and optimized portfolio. Here are key attributes that make PMS stand out:

  1. Customization: PMS tracks the market and strategically places your money, considering real-time value and future prospects. PMS can also provide tailor-made investment strategies, designed to achieve financial goals with the desired risk levels.

  2. Professional Insight: Through seasoned experts who are attuned to every market nuance, PMS ensures that investments are made wisely. The Best PMS in India will offer timely expert guidance, closely tracking market trends and making informed investment decisions.

  3. Regulation: Operating under the Securities and Exchange Board of India (SEBI), PMS adheres to stringent regulatory requirements. Minimum investment in a PMS is of Rs. 50 Lakhs, as prescribed by SEBI

  4. Exclusivity: PMS serves high-net-worth investors, with a minimum investment threshold of INR 50,00,000 (per SEBI norms), underscoring its premium focus.

  5. Net Worth Requirement of Portfolio Managers: Portfolio managers must have a minimum specified net worth of Rs 5 crore, certified by CAs.

  6. Exit Load: PMS may have a declining exit load ranging from 3% to 1% over three years, after which no exit load is charged.

  7. Comprehensive Advice: PMS provides expert advice across various investment categories.

  8. Reporting and Transparency: A monthly report is mandatory, and no upfront fees are charged as per new government rules.

Journey of PMS in India

The PMS industry in India has witnessed remarkable growth over the past seven years, with total Assets Under Management (AUM) almost tripling from INR 10.45 lakh crores in March 2016 to nearly INR 28 lakh crores in March 2023.

  • 1993: SEBI introduces PMS regulations, marking the formal inception of these services in India.

  • 2006: SEBI establishes strict criteria for education and experience to become a qualified portfolio manager.

  • 2012: Minimum investment for PMS is raised from INR 5 lakh to INR 25 lakh.

  • 2020: SEBI further increases the minimum PMS limit to INR 50 lakh.

  • 2022: Predicted PMS AUM to exceed INR 30 lakh crores by 2025 with sustained growth.

Factors Driving PMS Industry Growth

  • Increasing net worth and capital among Indian investors.

  • Access to expert PMS services.

  • High risk appetite of investors.

Types of Portfolio Management Services

PMS can be categorized into several types based on the level of control and strategy implementation:

Discretionary Portfolio Management

In Discretionary Portfolio Management, investors delegate the decision-making authority to the fund manager. This hands-off approach allows the fund manager to make investment decisions on behalf of the investor, considering their objectives and risk tolerance.

  • The portfolio manager has complete control of the investment portfolio.

  • Higher fees due to more manager involvement.

The investor benefits from professional expertise and timely adjustments to the portfolio in response to market dynamics.

Non-Discretionary Portfolio Management

Non-Discretionary Portfolio Management involves a collaborative approach between the investor and the fund manager. While the fund manager provides recommendations and insights, the final investment decisions rest with the investor.

  • The manager advises, but the investor is responsible for the decisions.

  • More of an advisory role.

This type of service is ideal for investors who want to stay informed and involved in the decision-making process.

Active Portfolio Management

Active Portfolio Management involves continuous monitoring and adjustment of the portfolio to capitalize on market trends and opportunities. Fund managers actively buy and sell assets to outperform the market. This approach requires in-depth research, analysis, and expertise to make informed decisions.

  • Focuses on beating the market index's performance.

  • Conducts in-depth research, compares tracking indexes, and actively trades.

Passive Portfolio Management

Passive Portfolio Management, on the other hand, aims to replicate the performance of a market index or a specific asset class. This strategy involves minimal trading and focuses on long-term investment. Exchange-Traded Funds (ETFs) and index funds are common investment vehicles used in passive portfolio management.

  • Aims for higher returns by investing in similar indices available in the market.

  • Lower transaction costs and lower return tracking index.


Robo-Advisors are automated platforms that use algorithms to create and manage investment portfolios. These algorithms consider the investor's financial goals, risk tolerance, and other relevant factors to create a diversified portfolio. Robo-Advisors are known for their cost-effectiveness and accessibility, making them a popular choice for tech-savvy investors.

Objectives of Portfolio Management Service

The primary objectives of Portfolio Management Services are:

  • Capital Appreciation: Generating returns that outperform the market and inflation, leading to the growth of invested capital.

  • Risk Management: Balancing risk and reward to align with the investor's risk tolerance.

  • Diversification: Spreading investments across various asset classes to mitigate the impact of market fluctuations.

  • Liquidity Management: Ensuring that the portfolio maintains an optimal balance between liquid and illiquid assets.

Get the best Quant & AI PMS portfolios in India.
Explore Now

Benefits of Portfolio Management Services

Investing through Portfolio Management Services offers several benefits:

  • Professional Expertise: PMS providers comprise financial experts who conduct thorough research and analysis to make informed investment decisions.

  • Personalization: Portfolios are tailored to individual financial goals, risk appetite, and investment horizon.

  • Diversification: PMS offers access to diversified investment options, reducing the concentration risk associated with individual securities.

  • Active Monitoring: Regular portfolio monitoring and adjustments help seize opportunities and manage risks effectively.

  • Time Saving: Investors can delegate the investment management tasks to experts, freeing up their time for other pursuits.

  • Based on Online Top Up: Allows for easy online registration and additional investments.

  • Transparency: Regular reporting and updates keep investors informed about their portfolio's performance and asset allocation. Offers real-time transparency.

There are a few cons that we should consider:

  • High Minimum Investment: Requires a substantial minimum investment of INR 50 lakh. It is best suited for high networth, HNI clientele or people with enough capital to deploy. Read our detailed article on What is the Minimum Investment Ticket Size for Portfolio Management Services (PMS)?

  • High Fees and Charges: Personalized services entail higher fees and expenses due to the personalization factor and the services being offered from a seasoned and experienced portfolio manager.

  • High Risk: Possibility of investing in concentrated or illiquid stocks, leading to increased volatility.

Selecting the Right Portfolio Management Service

PMS is best suited for investors who desire customized strategies and are comfortable with higher risk-return trade-offs. Choosing the right PMS provider requires careful consideration.

  • Consider Your Goals: Understand your investment goals and risk appetite.

  • Track Record: Assess the provider's track record and performance over different market cycles.

  • Investment Philosophy: Understand the provider's investment approach, whether it aligns with your goals and risk tolerance.

  • Fees and Charges: Be clear about the fees involved. Evaluate the fee structure, including management fees and any performance-based charges. If it's possible, try to negotiate the terms and fees.

  • Know the Team: Meet the investment team managing your portfolio. Check registration of the PMS with SEBI.

  • Read the Fine Print: Go through the contract, fees, and risk disclosures.

  • Transparency: Ensure the provider offers transparent reporting and communicates effectively.

  • Client Reviews: Research client feedback and reviews to gauge customer satisfaction. See if it’s possible to get references from other investors.

Check out Wright Research’s PMS services .

The question is how to choose the right portfolio manager?

  • Market Knowledge: Ensure complete market knowledge and understanding of investment plans.

  • Trustworthiness: Verify the portfolio manager’s reputation in the market.

  • Transparency: Don’t sign any blank document and ensure clarity in communication.

  • Independence: Select someone without personal interests in your investments.

Here's a detailed article, Complete Guide on How to Choose the Best Portfolio Management Services for Your Investments.

Eligible Investors:

  • Resident Indians, Non-Resident Indians (NRIs), or Persons of Indian Origin (PIOs).

  • Institutional investors like banks, corporate bodies, partnership firms, and HUFs.

Why Wright Research is the Best Portfolio Management Service in India?

Wright Research has rapidly solidified its presence by managing over Rs 300 crore in Assets Under Advisory (AUA) under SEBI RIA license. With its new AI-driven quant-based PMS, the organization is poised to extend its impact on a larger scale. By democratizing AI-powered investment strategies, Wright Research contributes to the cultivation of a more informed, data-driven investment culture in India. It has recently launched its PMS service and is already a noteworthy player in the Indian market is "Wright Research," and is regarded as the best Portfolio Management Service provider in India .

Known for its customer-centric approach and robust investment strategies, Wright Research has garnered a reputation for delivering consistent and superior returns to its investors. Their expertise in active portfolio management, supported by in-depth research, sets them apart in the industry.

Power of Data: AI-Driven Quant PMS Investment Strategies

A hallmark of Wright Research's PMS is its utilization of artificial intelligence to drive investment strategies. This advanced approach employs AI algorithms to analyze market data, identify trends, and uncover investment opportunities that might elude traditional methods. By harnessing the power of data-driven insights, the best portfolio management service empowers investors with a more informed and analytical approach to making financial decisions.

The PMS from Wright Research is designed to cater to a diverse range of investors, with a minimum ticket size of Rs 50 lakh. Investors gain access to a carefully curated basket of 20-30 diversified stocks, dynamically rebalanced on a monthly basis. This approach not only ensures a well-rounded investment portfolio but also provides the agility to adapt to market fluctuations and evolving trends.

The best PMS provides 4 portfolios for investors to consider - the Wright Alpha Fund , Wright Factor Fund , Wright Factor Fund Hedged , & Wright Debt Fund.

Know your PMS Manager: Leadership that Drives Excellence with Sonam Srivastava

The portfolio manager for Wright Research’s quantitative PMS is Sonam Srivastava , an accomplished professional with over a decade of experience in quantitative research and portfolio management. An alumnus of IIT Kanpur, Sonam further honed her expertise with a master's degree in financial engineering from Worldquant University. Her credentials extend to HSBC, Edelweiss, and Qplum, where she has garnered significant experience in systematic portfolio management and quantitative trading.

Sonam's expertise has played a pivotal role in crafting Wright Research's distinctive data-driven, factor-based strategy. Under her guidance, Wright Research, the best PMS in India, aims to unlock unique investment opportunities that align with clients' financial goals, thereby paving the way for an optimal growth trajectory. You can read more about the growth trajectory of Wright Research .

Wright Research's commitment to transparency, personalized services, and a proven track record makes them an ideal choice for investors seeking to maximize their investment potential and the best portfolio management service provider in India.


In the intricate realm of finance, Portfolio Management Services (PMS) have ascended as indispensable instruments, guiding investors through the intricate labyrinth of the market's intricacies. With bespoke investment strategies, effective risk management, and access to seasoned expertise, PMS providers stand as enablers of financial aspirations. Be it the embrace of discretionary or non-discretionary management, active or passive strategies, investors bask in the rewards of diversification, expert insights, and maximized returns. As the investment landscape perpetually evolves, the selection of an adept PMS provider becomes a pivotal stride toward cementing a legacy of financial triumph.

Among the eminent names in this arena, Wright Research shines as a beacon of excellence. With a profound commitment to transparency, personalized service, and a demonstrated track record, Wright Research redefines the contours of Portfolio Management Services in India. Through meticulous research and innovative strategies, they transcend the role of service providers, emerging as architects of financial destinies. In partnership with providers like Wright Research, investors can embrace the future with confidence, knowing that their financial dreams are not just attainable, but guided by expertise of the highest order.

Read our detailed article on What is the Minimum Investment Ticket Size for Portfolio Management Services (PMS)? and Complete Guide on How to Choose the Best Portfolio Management Services for Your Investments.

Get the best Quant & AI PMS portfolios in India.
Explore Now


  1. What is the difference between discretionary and non-discretionary portfolio management?

In a Discretionary Portfolio Management service, investors delegate decision-making authority to the fund manager. The portfolio manager has complete control of the investment portfolio and can make investment decisions considering the investor's objectives and risk tolerance. In a Non-Discretionary Portfolio Management service, it Involves collaboration between the investor and the fund manager. While the fund manager provides recommendations and insights, the final investment decisions rest with the investor. This service is ideal for those who want to stay informed and involved in the decision-making process.

  1. How can professional portfolio management services help in achieving financial goals?

Professional Portfolio Management Services (PMS) provide tailor-made investment strategies, designed to achieve financial goals with desired risk levels. PMS offers a diversified approach, active monitoring, professional expertise, and personalized portfolios aligned with individual financial goals, risk appetite, and investment horizon.

  1. Are portfolio management services suitable for individuals with varying risk tolerances?

Yes, PMS is designed to optimize returns considering the investor's financial goals, risk tolerance, and investment horizon. By offering tailored strategies and diversified investment options, PMS ensures alignment with the investor's unique risk profile and financial objectives.

  1. Can portfolio management services help in tax optimization?

Portfolio management can incorporate tax-efficient strategies, aiding in optimization.

  1. What kind of fees are associated with portfolio management services, and how are they structured?

Fees vary, including management fees and performance-based charges, structured to align with investment success.

  1. Can I maintain control over my investments with portfolio management services?

Depends on type; discretionary involves manager decisions, non-discretionary offers more investor involvement.

7. Are there any minimum investment requirements for availing portfolio management services?

Yes, Portfolio Management Services are aimed at high-net-worth investors with a minimum investment threshold of INR 50,00,000 (per SEBI norms). This underscores the premium focus of PMS, making it suitable for high networth clientele or people with enough capital to deploy.

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