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Understanding Investment Options Available to Investors in India

Investors in India have access to various structured investment options that cater to different risk profiles and investment objectives. Here's a detailed look at 3 prominent investment avenues: ...


Mutual Funds


PMS (Portfolio Management Services)


A pool of funds collected from many investors for the purpose of investing in securities such as stocks, bonds, money market instruments.

A themed portfolio of stocks or ETFs packaged around an idea or strategy.

Tailored investment solutions where a professional manager constructs and manages a portfolio of stocks to cater to the specific needs of the client.

Management Style

Professionally managed by a fund manager.

Investors select pre-packaged portfolios based on themes or strategies, which are managed by SEBI registered investment managers.

Actively managed by a portfolio manager with personalized attention.

Investment Control

Low individual control; decisions are made by the fund manager.

Moderate control; investors can modify the Smallcase before and after purchase.

High control; tailored to individual investor preferences and requirements

Minimum Investment

Relatively low; typically starts from a few thousand rupees.

Varies; usually starts from the price of one share in the portfolio.

High; often requires a substantial minimum investment, generally in lakhs or crores.


Management fees and expense ratios apply.

Low fees; typically platform fee plus brokerage costs

Higher fees due to active management and personalized service.


Diversified risk, depends on fund type (equity, debt, hybrid).

Depends on the chosen stocks or themes; generally higher than mutual funds due to less diversification.

Customized risk profile, generally higher due to concentrated stock selections.


High; mutual funds can generally be bought and sold easily.

Moderate; depends on the market liquidity of included stocks.

Lower than mutual funds; exit terms are often restrictive.


Suitable for a wide range of investors, from beginners to experienced ones looking for diversification.

Suitable for investors who wish to invest in market themes or sectors with the flexibility to customize.

Ideal for high-net-worth individuals seeking tailored investment strategies and direct ownership of securities.


Heavily regulated by SEBI (Securities and Exchange Board of India).

Regulated in terms of the stocks and ETFs included; platform itself subject to stock exchange rules.

Heavily regulated by SEBI, with specific guidelines for portfolio managers.

There are 2 other types of investment options :
  1. Bonds: Bonds are fixed-income instruments where an investor loans money to an entity (corporate or governmental) that borrows the funds for a defined period at a variable or fixed interest rate. Bonds are considered lower-risk than stocks and can provide steady income, but they offer lower return potential and are subject to interest rate risk.
  2. Alternative Investments: This category includes assets like real estate, commodities, private equity, and hedge funds. Alternative investments often have higher minimum investments and longer holding periods but can provide diversification and potential inflation protection. However, they may also involve higher fees and complex risk factors.

When considering investment options, it is crucial to engage with the best financial advisor in India or one of the top financial advisory firms in India for tailored advice. An online financial planner in India can also offer accessible guidance and help build a diversified portfolio suited to individual financial targets and risk profiles. The key to successful investing lies in understanding each option's benefits and risks and aligning them with your financial objectives.

Are Financial Plans & Investment Experts Needed In India?

In India, where the financial market is diverse and often complex, building financial plans, getting online financial planner in India, best stock advisor in india and investment research firms in india, all, play a crucial role for several reasons. Let’s look at the why we need investment research services & top financial advisors in india:

  1. Diverse Financial Products: India's financial market offers a wide array of investment options, including mutual funds, stocks, bonds, real estate, and more. Navigating these options can be daunting for many, especially those new to investing. Financial experts can help simplify this complexity.
  2. Customized Financial Planning: Each individual has unique financial goals and constraints. Investment experts can provide personalized advice tailored to specific financial situations and future objectives, such as retirement planning, education funds, or buying a home.
  3. Risk Management: Understanding and managing risk is crucial in investments. Financial planners help identify an individual’s risk tolerance and recommend investment strategies that align with both their risk tolerance and investment goals.
  4. Regulatory Environment: The Indian financial landscape is heavily regulated with frequent changes in tax laws and investment regulations. Professional advisors stay abreast of these changes and can guide investors to comply with regulations while optimizing tax liabilities.
  5. Financial Discipline: Regular investments and financial discipline are necessary for achieving long-term goals. Financial advisors encourage consistent investment habits and help manage impulsive financial decisions.
  6. Access to Expertise: Financial planners and investment advisors bring expertise and experience that may be beyond the average investor’s scope, including advanced market analysis tools and strategic planning capabilities.

How to Choose the Right Financial Advisor for You?

Selecting the right financial advisor that can also be the best financial advisor in India is a crucial decision that can significantly impact your financial well-being. In a landscape bustling with options, from online financial planners in India to the best stock market advisors, here’s how you can identify the advisor that best suits your needs:

  1. Define Your Financial Goals: Before starting your search, be clear about what you want to achieve. Whether it's retirement planning, investment advice, or comprehensive wealth management, your goals will dictate the type of advisor you need.
  2. Research Their Credentials: Look for advisors or investment research services with reputable credentials and a solid track record. The best financial advisors in India will have a transparent performance history, qualifications, and positive client testimonials.
  3. Verify Their Expertise: Ensure that the advisor’s expertise aligns with your investment interests. Top financial advisory firms in India often have specialists in diverse areas, from portfolio management services to retirement planning.
  4. Consider Their Clientele: An advisor used to dealing with high-net-worth individuals may not suit your needs if your portfolio is significantly different. The best stock advisor in India for you should understand and have experience with clients whose financial situations are similar to yours.
  5. Evaluate Their Services: The range of services can vary widely. While some may offer holistic financial planning, others might specialize in stock market advising or specific investment research firms in India. Decide what services are non-negotiable for you and choose accordingly.
  6. Understand How They Charge: Advisors can be fee-based, commission-based, or a mix of both. It's important to understand how they are compensated to ensure it aligns with your comfort level and that there are no conflicts of interest.
  7. Evaluate Their Investment Philosophy: Your risk tolerance and investment philosophy should match with the advisor's approach. Whether it's a cautious strategy for capital preservation or an aggressive approach for high returns, the advisor’s strategy should mirror your own financial philosophy.
  8. Assess Their Accessibility: Consider how often you’ll be able to review your financial status with your advisor. The best online financial planner in India should provide ease of accessibility and regular communication.
  9. Check for Regulatory Compliance: Ensure that the advisor is registered with regulatory bodies such as SEBI. Compliance with regulations is a sign of credibility and authenticity.
  10. Look for Personal Rapport: Finally, your relationship with your financial advisor will be a close and long-term one. It's essential that you feel comfortable with them personally, ensuring a fruitful and collaborative partnership.

By meticulously assessing these aspects, you can identify the top financial advisors in India who are best suited to help you achieve your financial aspirations.

What are the Different Types of Investment Experts in India?

Investors have access to various types of financial experts and investment research firms in India who can guide them through the complexities of investing and financial planning. Here are some of the key types:

1. Registered Investment Advisors (RIAs):

RIAs are professionals or firms registered with the Securities and Exchange Board of India (SEBI) to offer advice on investments. They are required to adhere to strict fiduciary standards, acting in the best interests of their clients. RIAs can provide holistic financial planning services, including investment management, retirement planning, tax advice, and estate planning.

2. Robo-Advisory Services:

These are automated platforms that provide financial planning services online using investment research services with minimal human intervention. Using algorithms and data analysis, robo-advisors offer personalized advice and manage portfolios based on the individual’s financial goals and risk tolerance. They are known for their low-cost structure and are ideal for first-time investors or those with straightforward financial needs.

3. Portfolio Managers:

Portfolio managers typically deal with high-net-worth individuals and institutional investors. They are responsible for making investment decisions, managing a portfolio of assets according to the specific goals of the clients. Portfolio managers may operate under discretionary or non-discretionary mandates, where they have the authority to make investment decisions independently or must seek approval from the client before execution, respectively.

Research Analysts (RAs):

Research analysts provide insights and recommendations on securities, markets, and other investments. They do not directly manage investments but offer critical data and analysis that help investors make informed decisions. Analysts may specialize in specific sectors or markets and typically work for brokerage firms, investment banks, or independent investment research services.

What are Robo Advisory Services?

Robo-advisory services in India have gained popularity due to their accessibility and affordability. These platforms use algorithms to assess an investor's financial situation and goals and then construct a portfolio that matches the investor's risk tolerance and time horizon. The advantages of robo-advisory services include:

  1. Reduced Emotional Bias: Quant funds rely on systematic, data-driven strategies rather than human emotion, which can lead to more disciplined investment decisions.
  2. Efficiency: Algorithms can process vast amounts of data at incredible speeds, allowing quant funds to quickly adapt to market changes.
  3. Diversification: Many quant strategies involve trading a wide range of securities, which can help in spreading risk.
  4. Access to Complex Strategies: Quant funds can implement complex data driven trading strategies that are difficult to execute manually. Many funds use specific quant strategies such as multi factor investing, momentum investing, single factor investing strategies etc.

What is Multi factor investing?

Multi-factor investing is a strategy that combines various factors such as quality, value, volatility, momentum and more in a single portfolio to enhance returns, manage risks, and achieve more consistent performance over time. The idea is that specific factors perform better during specific periods of the market and can better define the risk and return of the portfolio.

These factors are specific characteristics identified through empirical research that explain differences in returns between securities. Common factors in equity markets include value (stocks priced low relative to their fundamental value), size (small-cap vs. large-cap stocks), momentum (stocks that have shown rising prices), quality (companies with robust profitability and low debt), and low volatility (stocks with smaller price fluctuations).

Instead of relying on a single factor, multi-factor investing combines several factors to capitalize on their potential benefits while aiming to mitigate the weaknesses of each when used in isolation. Here’s how multi-factor investing stands out:

  1. Diversification: By blending different factors that each react differently to market conditions, multi-factor portfolios can offer better diversification compared to single-factor portfolios. This can potentially smooth out investment returns during various market cycles.
  2. Risk Management: Multi-factor investing can help reduce risk by not being overly exposed to any single factor that might underperform during certain periods. For instance, while momentum stocks may falter during market reversals, quality or low-volatility stocks might hold up better, stabilizing the portfolio.
  3. Enhanced Return Potential: Multi-factor investing aims to increase the potential for excess returns by leveraging the strengths of each factor. Since factors are selected for their tendency to outperform the market over the long term, combining several can potentially offer a higher probability of improved performance.
  4. Adaptability: Investors can customize their multi-factor portfolios based on their risk tolerance, investment horizon, and specific financial goals. This adaptability makes it an attractive strategy for a wide range of investors.

Introduction to Wright's Financial Services

Wright Research is a SEBI Registered Portfolio Manager & a SEBI Registered Investment Advisor. We leverage quantitative investing models using data-driven methods to advise & manage over ₹750+ crore in assets and have served more than 25,000+ Clients over 5 yaers. Our vision is to democratize access to quantitative investing. We aimed to make scientific, data-driven methods accessible to every investor. Our data-driven approach is objective, eliminating human biases and offering a systematic strategy. Our strategies allow for quick analysis, and automated risk management, making investment outcomes more consistent, reliable, and predictable.

Wright's Financial Services are established as a top quant investment management fund, combining the expertise of an online financial planner in India with the tailored strategies of the best stock market advisor in India. With a dedication to revolutionizing finance through quantitative analysis, we have leveraged the prowess of algorithms and in-depth market research to craft exemplary portfolios.

Our diverse portfolios that make us the best stock market advisor in India cater to all risk profiles, featuring our standout multifactor 'balanced portfolio' with remarkable returns since inception. The 'Alpha Prime portfolio' is our crowning achievement, already hailed as a top trending portfolio on smallcase platforms. Finally, our PMS portfolios since launch have outperformed markets & the benchmark, the BSEE 500.This accomplishment isn't just a number; it's a testament to our dynamic, multi-factor approach and cyclical allocation strategy that has consistently outperformed each month, ranking us among the top PMS funds in the country.

While our strategies excel in high-momentum environments, the essence of Wright Research lies in our dynamic risk management. Amid conversations about the Indian growth story and market speculations, we remain focused and ready to navigate the diverse scenarios of the dynamic Indian market.

Who is Sonam Srivastava?

Sonam Srivastava is the CEO & founder of Wright Research, a SEBI registered Robo-advisor & PMS provider based in India. An IIT graduate, Sonam used her expertise in quant finance to establish Wright Research, which leverages scientific, data-driven methods to advise & manage over ₹750+ crore in assets and has served more than 25,000+ Clients. Wright Research’s approach has outperformed the index in the past 5 years, making it popular among many investors.

Before establishing Wright Research, Sonam developed trading algorithms for high-frequency trading at HSBC and Edelweiss, and worked on portfolio management at the AI-driven Robo-advisor, Qplum. She managed the portfolio construction process for which was based on Global Tactical Asset Allocation based portfolios for US & India clients. At HSBC Global Banking and Markets as a Quant Associate for the Equities Central Risk Book, where she devised active quantitative strategies. Sonam also worked at Edelweiss in their Algorithmic Trading division for institutional clients creating equity execution algorithms

Sonam started offering research-backed model stock portfolios to investors, gaining popularity during the COVID-19 pandemic. With over 15 years of experience in investment research and portfolio management, Sonam Srivastava is globally recognized as an expert in her field. Besides running Wright Research, she also serves as visiting faculty at AI in Finance Institute New York and BSE Institute Limited. Her academic credentials include a master's degree in financial engineering from Worldquant University.

Wright Research's Investment Philosophy

Wright Research has a sophisticated investment philosophy built on a foundation of factor investing, momentum investing, artificial intelligence, and risk modeling. By understanding and leveraging 10 primary factor groups such as momentum, value, growth, quality & more along with 100+ sub factors, we can significantly impact investment outcomes in any market regime. By integrating these factors with advanced AI tools, Wright Research not only identifies patterns that might elude traditional analysis but also enhances the precision of its forecasts and investment decisions.

The philosophy extends to exploiting the potential of factor investing, which has shown to drive long-term market outperformance in India. The integration of AI allows Wright Research to utilize predictive analytics, elevating the process beyond traditional investment methods. This blend of technology and market acumen is central to their tactical approach, enabling them to thrive in bullish conditions through aggressive momentum strategies, while also upholding stringent risk management to navigate bearish phases effectively.

Advanced Risk Management at Wright PMS

Risk management forms the bedrock of our investment strategy at Wright Research. We employ a broad spectrum of risk mitigation practices like diversification, hedging, and systematic portfolio rebalancing. Our AI tools significantly augment these practices by detecting potential risks and areas of vulnerability in our portfolio. Our risk management approach also includes forecasting forward-looking market risks.

A crucial part of our strategy is anticipating future market risks.When the market appears to bear low risk, we increase our risk targets, channelling higher allocations towards high momentum and high-performance stocks. Conversely, in a high-risk market, we lower our risk targets and strategically shift towards safer stocks. In the face of an extreme market scenario, we might systematically pivot to cash to curtail the risk.

Additionally, we strongly believe in maintaining transparency with our clients about investment risks, and we work closely with them to ensure that our strategies align with their individual risk tolerance and investment objectives.

Use of AI at Wright Research

At Wright Research, we utilise AI not as the decision-maker, but as a powerful analytical instrument. It assists us in dissecting data and deriving insights which, when coupled with human expertise and judgment, guide our investment decisions. As it pertains to numerical data, the integration of quant methods has been revolutionary. This approach enables us to swiftly and accurately process and analyse large quantities of numerical data far beyond human capabilities.

In our processes, we meticulously assess hundreds of factors for each stock across various factor groups, their consistency, performance across different scenarios, and place a keen emphasis on risk management before any system deployment. System-based investing, therefore, offers consistency and predictability - we can anticipate the system's response to market shifts. Ultimately, the real power lies in successfully blending financial expertise, data, and AI to construct a robust, sustainable investment system.

Addressing Timing Multi Factors in Market Cycles

One of the critical challenges in portfolio management is the timing of factor adjustments, especially given the cyclicality of some market factors. Wright Research addresses this challenge by modulating the risk targets within its strategy based on the current market climate. In environments perceived as risky, the focus shifts towards lower-risk factors to safeguard the portfolio's performance. Meanwhile, in bullish settings, there is a strategic increase in allocations towards high-risk, high-reward factors.

This modulation is underpinned by Wright Research's use of AI and quantitative methods to predict and adapt to market regimes. The firm's advanced regime modeling capabilities allow it to foresee and react to market shifts effectively. Furthermore, Wright Research utilizes statistical models, scenario testing, and predictive forecasting to gain a nuanced understanding of how different factors perform over time. This enables the firm to adeptly navigate the cyclicality of the markets, adjusting its strategies to capitalize on current conditions while mitigating potential risks associated with factor cyclicality.

Through these approaches, Wright Research ensures that its investment strategies are both reactive and anticipatory, adjusting to market dynamics in a way that aims to consistently maximize returns and minimize risks for its clients, making us the best stock market advisor in India.

Why You Should Invest in Wright's PMS

Investing in Wright's Portfolio Management Services (PMS) offers discerning investors a strategic path steered by some of the top financial advisors in India. Here's why Wright's PMS stands out:

  1. 1. Expertise and Performance: With a team that has been acknowledged as the best financial advisor in India, Wright's PMS boasts a proven track record. Our balanced portfolio alone has outperformed benchmarks, a testament to our deep investment research and strategic prowess.
  2. Advanced Investment Strategies: We integrate the latest in factor investing and artificial intelligence, positioning us as a leader among investment research firms in India. Our data-driven methods surpass traditional approaches, offering sophisticated, quant-led investment strategies.
  3. Customized Solutions: Recognizing the unique financial needs of each client, Wright's PMS offers personalized investment solutions. Whether you’re seeking an aggressive growth strategy or a conservative approach, our portfolio management services are tailored to individual risk profiles and investment goals.
  4. A Tactical Approach to Asset Allocation: Our monthly tactical churn ensures adaptability to market conditions, making us the best stock advisor in India for those seeking dynamic portfolio management. We ensure prudent diversification to minimize risk and optimize returns.
  5. Innovative Pricing Models: Wright's flexible pricing structure caters to diverse investor needs and investment philosophies. Whether you prefer a fixed fee model or an outcome-based fee model, we provide transparency and value.
  6. Comprehensive Risk Management: Our strategic risk management is designed to protect and grow your investments even during market downturns, establishing us among the top financial advisory firms in India.
  7. Seamless and Accessible Services: As an online financial planner in India, Wright's PMS offers seamless access and regular updates on your investments, ensuring you remain informed and in control.

By choosing Wright's PMS, you entrust your investments to a firm that combines the precision of technology with the acumen of the best stock market advisors in India. Our commitment to innovation, excellence, and client success makes Wright's PMS an ideal choice for those seeking to elevate their investment journey.


1. What financial products and services do we offer?

Wright Research offers a variety of financial products and services, including robo advisory, custom equity baskets or smallcases, mutual fund baskets tailored for different risk profiles, and active Portfolio Management Services (PMS). Our PMS provides access to bespoke stock portfolios and is backed by rigorous research and advanced investment strategies.

2. How do I choose the right investment option for me?

To choose the right investment option, assess your financial goals, risk tolerance, and investment horizon. You may consult with one of our top financial advisors for personalized advice to match your objectives with suitable investment products.

Are mutual funds a good investment option?

Mutual funds can be a good investment option for diversification and professional management. They are suitable for investors who prefer a hands-off approach across various asset classes and risk levels.

What is the minimum investment required?

The minimum investment required varies depending on the specific product or service. For our direct mutual fund baskets the minimum investment amount starts at Rs. 10,000. For our Smallcases or Equity baskets, the minimum amount varies depending on the theme or the strategy. For our Portfolio Management Services, a higher minimum investment of Rs. 50 Lakhs applies due to the personalized nature of the service.

How are the returns from these investments taxed

Returns from investments are taxed according to the prevailing laws in India. Equity investments held for more than a year are subject to Long-Term Capital Gains tax, while those held for a shorter period are taxed as Short-Term Capital Gains. Debt investments follow a different tax structure, with indexation benefits applying to long-term holdings.

What is the investment philosophy at Wright?

Wright Research's investment philosophy is built on leveraging high quality, fast moving data with quantitative models that utilize multi factor investing strategies. We utilize artificial intelligence, predictive modelling and advanced risk management for portfolio optimization and to improve risk-adjusted returns. We aim to dissect stocks into numerous factors, utilizing these insights to anticipate behavior in various market regimes and execute efficiently for optimal returns.

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